Women and the Media.

 

 
 
Introduction
 

70's Feminism
 

Women's Organisations
 

Education
 

Employment
 

Media
 

Future


"Everyone has the right to freedom of opinion and expression; this right includes freedom to hold opinions without interference and to seek, receive and impart information and ideas through any media and regardless of borders"
Universal Declaration of Human Rights. Article19

The area where the changing role of women is beginning to make an impact is in the media. 
The media in its many forms offers opportunities for women to organise and propagate their concerns and demands. For instance, information technology has given women new possibilities to create a platform to diffuse their ideas. Women are now using the Internet and web sites to strengthen their voice and made them visible to the public at large. They have created a network which give them the opportunity to be better informed and thus being in a more efficient position to defend their rights. It also make it possible for them to be in contact with other women thus realising a global sisterhood support system.

The APC Women's Networking Support program agenda is to promote the advancement of women by means of ICTs. This association believes that the net will open doors to women and give them greater participation in decisions making. They want to put forward 'alternatives and priorities'. It sees the net as a tool to promote women in society. However, they are rightly concerned that ICTs should not, through lack of access, become a new form of discrimination. 

It is a welcoming thought that the woman at home should have the support of these organisations. Being at home raising children does not mean being isolated as it is often the case with young mothers. Access to a computer in public places such as a library is not easy with young children. Ownership of a computer is an investment sometimes out of reach for the poorer families. These points raise issues that must be addressed in the future to come.

The Beijing Declaration and Platform for Action (summary) is concerned with the improvement of women's role. It sees progress in women's changing role in the participation and involvement in the making of the material used in the media. It declares that in what ever form, the media should 'promote the equal sharing of family responsibilities'. Regulations and codes of conduct should focus on 'a non-stereotype image' of women. This site has links worth exploring. One particular site is Women and the Media with similar directives.

An alternative to the vision of Women and the media is presented by WomenAction 2000. It denounces the 'lack of sensitivity, promotion of consumerism, and the increase in violent and pornographic images of women' in the media. The portrayal of women in 'relatively low rank position in the media' is also taken on board.

The link to the EU European Womenlobby is a good one to explore because it has a strong membership. It is 'the largest co-ordinating body of national and European Union, and has '2,700 member associations' from '15 member states'. The EWL takes action as part of its brief if and when needed. As a watchdog it  ensures equality between men and women.